PR for Czech brand Moser now handled by Ogilvy

05/04/2023

The Czech premium crystal glass brand Moser started a new cooperation with the Ogilvy agency in April. The agency won the bid to provide PR services on the Czech market. It will also be responsible for supporting communication activities in other key foreign markets in the future.

The main objective of the long-term cooperation is to promote a positive perception of the Moser brand. In addition to product PR, the cooperation will also include corporate communications to address current issues in the glass industry. Ogilvy will also provide communications support for Moser's participation in art and design fairs at home and abroad.

"We expect our collaboration with Ogilvy to deliver consistent communications that reflect our brand values. We want to focus not only on communicating our portfolio of iconic and new products and collections, but also on promoting the glass craft as such."
― Martina Jirásková, Marketing Director Moser

The cooperation will provide comprehensive PR services on the Czech market and at the same time define the future approach to supporting communication activities on key foreign markets such as Italy, France, Spain, Germany, Great Britain or the United States. The communication will be based on the traditional values of glass craftsmanship and its connection with modern art and design.

"The planned PR approach will focus on consolidating the brand's positioning as a premium local producer of timeless art glass, building on its strong tradition and artfully combining it with modern elements. We will launch the cooperation with the presentation of a brand new product designed by Moser's artistic director Jan Plecháč, which will be presented for the first time at the Rossana Orlandi gallery during Milan Design Week in April."
― Václav Rambousek, Account Director Ogilvy PR

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