Ogilvy wins silver at this year's ADC Czech Creative Awards
Ogilvy won a silver porcelain trophy in the Design: physical spaces category at the 30th ADC Czech Creative Awards. The judges were impressed by the sophisticated visual identity of the renovated former power station building, where Ogilvy is based along with other WPP Group agencies.
The tile with a Style
The 2022 reconstruction has returned the Elektrické podniky building to its original splendour. But then came the challenge of designing modern navigation and visual identity that would respect its genius loci. We were inspired by its architectural elements, most importantly, the tiles. Then came the idea of rounding them. The result is appreciated by the public and professionals alike. It completes the experience of this unique building and shows that even interiors can be a work of art.
You can watch the video case study here.
The ceremony of the 30th anniversary edition of the Czech ADC Creative Awards took place on Wednesday 10 May at the Archa Theatre in Prague. A list of all awarded works can be found here.
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