Dita Stejskalová hands over the leadership of Ogilvy PR to Václav Rambousek

17/05/2023

Václav Rambousek, who has been working at Ogilvy as an account director in the PR team focusing on FMCG and retail clients, took over the management of the entire PR department on 1 May. Dita Stejskalová has been promoted to the position of Business Director, where she will be co-responsible for business development across the agency.

Dita Stejskalová & Václav Rambousek
Dita Stejskalová & Václav Rambousek

Dita Stejskalová, who co-founded Ogilvy Public Relations in the Czech Republic in 1994 and is also a minority shareholder in Ogilvy, will focus in her new role on developing business potential across the agency's expertise and finding new business opportunities in the market. She will continue to work closely with the PR department led by Václav Rambousek, particularly in the area of specialist services such as building the personal brand of senior executives, profiling C-level executives and B2B communications. In addition, she will continue to serve as head of agency communications for Ogilvy and its sister agency VMLY&R.

"The generational change is here and I am delighted that Vasek will carry the torch of our great Ogilvy PR team. I couldn't have imagined this moment before, but now I have taken this very personal decision very lightly, after some reflection and in the clear knowledge that this is an important leadership signal for the career development of our talent. When you have a star on your team, you have to give them the space to shine. Ogilvy is the right choice for companies that not only want to grow, but also want to use their brand to positively influence events and society around them. I look forward to creating new business opportunities with our teams of experts in brand strategy and creative, PR, social and performance marketing.
― Dita Stejskalová, Business Director Ogilvy

Václav Rambousek joins as PR & Influence Director after seven years at Ogilvy, where he held the positions of Account Manager and Senior Account Manager. For the last five years, he has been an Account Director, leading a PR team focused on client portfolios in the FMCG, retail and lifestyle sectors. The first task in his new role will be to bring together all the specialisms that the individual client teams now have into one functional and cohesive team structure.

"I see building a unified team structure as a key priority for the period ahead. It makes sense given the dynamic nature of the industry, the emphasis on the complexity of services required by clients and the need to better integrate PR activities into broader marketing communications."
― Václav Rambousek, PR & Influence Director Ogilvy

The main aim of this transformation is to facilitate and encourage cross-fertilisation between client teams, sharing experience of different PR strategies and tactics, as well as deep knowledge of specific industries where Ogilvy PR has a long history of expertise. These include FMCG, retail, energy, industrials, technology, logistics, pharmaceuticals and finance.

Part of the vision for developing PR expertise under the Ogilvy banner is to define a business direction and PR service offering that meets clients' current needs while reflecting long-term and emerging trends in the industry.

"The new shape of the PR team will reflect, both structurally and in terms of personnel, the business' focus on several highly sought-after disciplines. These include brand image and reputation activities in both the B2B and B2C sectors, strategic work with opinion leaders and the faces behind brands, and an emphasis on content work in the context of changing media and increasing pressure on paid content."
― Václav Rambousek, PR & Influence Director Ogilvy

Another objective will be to profile strong PR expertise across advertising and communications disciplines within WPP to facilitate the search for business opportunities in both directions. Ogilvy is the only agency within the WPP Czech Republic network to offer full PR services.

Dita Stejskalová & Václav Rambousek

Dita Stejskalová & Václav Rambousek

Dita Stejskalová, která se v roce 1994 podílela na založení Ogilvy Public Relations v České republice a je zároveň minoritní akcionářkou Ogilvy, se v nové roli zaměří na rozvíjení byznysového potenciálu napříč agenturními expertizami a hledání nových obchodních příležitostí na trhu. S PR oddělením pod vedením Václava Rambouska bude i nadále úzce spolupracovat, a to hlavně v oblasti specializovaných služeb jako budování osobního brandu lídrů, profilace C-level manažerů a B2B komunikace. Vedle toho bude nadále působit jako šéfka agenturní komunikace Ogilvy a sesterské agentury VMLY&R.

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― Dita Stejskalová, Business Director Ogilvy

Václav Rambousek se do role PR & Influence Directora posouvá po sedmi letech v Ogilvy, kde postupně prošel pozicemi Account Manager a Senior Account Manager. Posledních pět let v roli Account Directora řídil PR tým zaměřený na klientské portfolio z oblasti FMCG, retailu a životního stylu. Prvním úkolem v nové roli bude především sjednocení všech specializací, jejichž nositeli jsou nyní jednotlivé klientské týmy, do jedné funkční a propojené týmové struktury.

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― Václav Rambousek, PR & Influence Director Ogilvy

Cílem této transformace je hlavně usnadnit a podpořit vzájemné obohacování mezi klientskými týmy, sdílení zkušeností s různými PR strategiemi a taktikami i hlubokých znalostí ze specifických odvětví, kde si Ogilvy PR dlouhodobě buduje know-how. Patří mezi ně FMCG, retail, energetika, průmysl, technologie, logistika, farmacie a finance.

Součástí vize pro rozvoj PR expertizy pod hlavičkou Ogilvy je i definice byznysového směřování a nabídky PR služeb, která odpovídá aktuálním potřebám zadavatelů a současně reflektuje dlouhodobé i nové trendy v oboru.

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― Václav Rambousek, PR & Influence Director Ogilvy

Dalším z cílů bude profilace silné PR expertizy napříč reklamními a komunikačními disciplínami v rámci WPP s cílem obousměrně usnadnit vyhledávání obchodních příležitostí. Agentura Ogilvy je jediná v rámci sítě WPP Česká republika, která poskytuje komplexní PR služby.

Dita Stejskalová & Václav Rambousek

Dita Stejskalová & Václav Rambousek

Dita Stejskalová, who co-founded Ogilvy Public Relations in the Czech Republic in 1994 and is also a minority shareholder in Ogilvy, will focus in her new role on developing business potential across the agency's expertise and finding new business opportunities in the market. She will continue to work closely with the PR department led by Václav Rambousek, particularly in the area of specialist services such as building the personal brand of senior executives, profiling C-level executives and B2B communications. In addition, she will continue to serve as head of agency communications for Ogilvy and its sister agency VMLY&R.

slogan

― Dita Stejskalová, Business Director Ogilvy

Václav Rambousek joins as PR & Influence Director after seven years at Ogilvy, where he held the positions of Account Manager and Senior Account Manager. For the last five years, he has been an Account Director, leading a PR team focused on client portfolios in the FMCG, retail and lifestyle sectors. The first task in his new role will be to bring together all the specialisms that the individual client teams now have into one functional and cohesive team structure.

slogan

― Václav Rambousek, PR & Influence Director Ogilvy

The main aim of this transformation is to facilitate and encourage cross-fertilisation between client teams, sharing experience of different PR strategies and tactics, as well as deep knowledge of specific industries where Ogilvy PR has a long history of expertise. These include FMCG, retail, energy, industrials, technology, logistics, pharmaceuticals and finance.

Part of the vision for developing PR expertise under the Ogilvy banner is to define a business direction and PR service offering that meets clients' current needs while reflecting long-term and emerging trends in the industry.

slogan

― Václav Rambousek, PR & Influence Director Ogilvy

Another objective will be to profile strong PR expertise across advertising and communications disciplines within WPP to facilitate the search for business opportunities in both directions. Ogilvy is the only agency within the WPP Czech Republic network to offer full PR services.

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