Another LEMUR for Ogilvy's collection

The seventeenth year of the LEMUR competition, organised by the Public Relations Association, has its winners. On Wednesday 22^nd June, the best PR campaigns of the past year were announced.

The jury evaluating the entries in the categories Integrated Communication, Services, Digital & Social Media - Digital Communication was chaired by Dita Stejskalová, Managing Director of Ogilvy PR & Influence. Václav Rambousek, Account Director, Ogilvy PR, was a member of the committee evaluating the applications in the categories Social Responsibility and Philanthropy, Public Administration, Politics, Non-profit Sector and Corporate Publications - Websites.

Ogilvy projects were shortlisted in five cases. The Silver Lemur in the Crisis Communication category went to the communication for the Czech Statistical Office - The System Crashed. The census continues.

The system crashed. The census continues.

Spring 2021. Covid, lockdown, low confidence in the government. A bad constellation for the first online Census. And on the first day, the system crashed! Reputations suffered, the success of the "statistical survey of the decade" was at stake. But a quick response and fair dealing with the media got it back on track over the weekend. For the next month and a half, we brought journalists exclusive behind-the-scenes information day after day. Thanks to this, the Census also gained sympathy, and more people than expected ended up being counted online.