Advantage Ukraine
WPP global communications network, which includes Ogilvy, is working pro bono with the Ukrainian government on a global campaign to encourage investment and revitalize the Ukrainian economy. Zuzana Kabelková, Strategy Director Ogilvy, has been part of the immediate team for three months.
The Advantage Ukraine initiative, which brings together the Czech, Ukrainian and Polish agencies of the WPP Group and the Ukrainian government, aims to highlight the diverse expertise, talent, and potential for investment across a range of sectors, from agriculture to technology and education to the creative industries.
Zuzana Kabelková, Strategy Director Ogilvy, is responsible for the campaign strategy. Ogilvy Czech is also working on the creative together with the Ukrainian team from VMLY&R and Ogilvy's EMEA team. Media is handled by GroupM, and PR is handled by Hill+Knowltoun Strategies. Brand design specialists from Landor & Fitch are also involved in the entire project.
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