Václav Rambousek lecturer for #HolkyzMarketingu
Václav Rambousek, Account Director of Ogilvy PR, was one of the lecturers of the autumn Brand Academy within the #HolkyzMarketing community. In his lecture he focused on PR and its role in the marketing mix.
He presented selected PR campaigns for Bonduelle and Microsoft clients and used case studies to explain the difference between PR and advertising and why PR is important for a brand.
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