TikTok's troubles continue
27/03/2023
Barbora Šumanská, Social Director Ogilvy, comments for Marketing & Media, along with other experts, on the potential threats associated with brand communication on TikTok and how clients are approaching this controversial network today.
“The current situation is no different to the potential threats associated with brand communication on TikTok in the past. Most of our clients went through this decision-making phase when they joined the network. We still have clients for whom the platform is unacceptable from a corporate policy perspective, as well as clients who are on the network or planning to join.”
― Barbora Šumanská, Social Director Ogilvy
Barbora also points out the importance of risk analysis before joining a social network.
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