Next year will be complicated

19/12/2022

Ondřej Obluk, CEO of Ogilvy, assesses the past "year of many crises" in a commentary for Marketing & Media, answering questions about how the crises have affected the agency's relationship with commissioners or how they are dealing with rising staff costs.

"The advertising industry has also been hit by the pressure of unusually high inflation. We had to open up with clients about the issue of at least partially reflecting the price increases in our hourly rates, and in some places the negotiations went more to our liking, in others less so, but in general the vast majority understood the need to talk about finances."
― Ondřej Obluk, CEO Ogilvy

Ogilvy builds relationships with clients based on the added value to the client and their business, not on a budget. Therefore, Ondřej Obluk does not perceive that the crisis has had a significant impact on the agency's work and its cooperation with clients.

Read the full commentary in the MaM 2022 yearbook.

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