Kim Hofmanová will speak at New Food Forum conference
On Wednesday 26th April, Kim Hofmanová, Strategic Planner & CSR Consultant Ogilvy, will be one of the speakers at the New Food Forum conference at the WPP Campus.
In her presentation, Plant-based Alternatives as an opportunity, not a burden, she will discuss how consumer attitudes towards plant-based products have changed and who their target audience is. She will use concrete data to show why plant-based foods are an opportunity for business and brand development. He will use examples to explain how to take advantage of this opportunity in the context of the Czech market. More information about the conference is available here.
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