Jirka Jón spoke at the Reshoper conference
Jirka Jón, Head of Strategy & Consulting Ogilvy, was one of the speakers at the Reshoper conference organised by the e-commerce platform Shoptet on Wednesday 17 May. Together with Jindra Svítková, Head of Retention Shoptet, they presented the latest research among e-shops on the Czech and Slovak markets.
During their presentation, they presented the first results of their joint study to the audience and showed the story of Czech and Slovak e-commerce entrepreneurs. Together, they answered questions about what motivates e-shop owners to set up an e-shop, what they struggle with most, what strategies they choose and how branding and the right tactics can help with their challenges.
The study itself is now being finalised and the full results will be available in a few weeks' time.
Other news
- People
test
20/05/2024Read article - People
Growth through new positioning? Certainly
08/04/2024Lucie Směšná for Marketing & Media on how the change of concept helped to increase acquisition
Read article - People
Creative advertising sells
05/04/2024Ondřej Obluk in the podcast 69 dní po splatnosti about Ogilvy Czech, (un)fair tenders and David Ogilvy's legacy
Read article - People
Ogilvy creative team strengthened by Ondřej Zvolský and Michal Pivarči
03/04/2024Both hires are part of planned changes to the structure and way the creative team operates
Read article - People
Diversity is the key in the field of creativity
11/03/2024Patou Nuytemans talks to Marketing & Media about diversity, Ogilvy and her career path
Read article