Jak přivést na svět geniální brief?
Kreativní ředitel WMC|Grey a předseda Art Directors Clubu David Suda si do studia ADC Kitchen pozval Jakuba Hodbodě, aby si popovídali o tom, jak napsat kreativní brief:
Jak rozestlat, pomilovat se se zadáním od klienta, nabudit kreativce a přivést na svět krásné kreativní dítko... teda dílko.
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