Hi, trends, how are you?

At the beginning of the year, we are ahead of the curve in predicting trends. We predict and analyse the data and wish that the predictions will come true. This year, we read that social commerce will grow, TikTok will enslave our campaigns, we'll see a rebirth of communities, audio will be back in play, and then the Metaverse. After nine months we see that some trends are valid, others we will have to wait for, writes Barbora Šumanská, Social Director Ogilvy for Marketing & Media.