Hard GDPR? Nothing is as tragic as it seems.
15/12/2021
Cookies now only with consent. However, some players have been working with the option to opt-out of advertising systems for two years. What impact does this have on the performance of online campaigns? Is panic in order? Petr Struna and Jan Saivera from Ogilvy Performance Marketing wrote an article about this, which was published in Marketing & Media website.
Other news
- People
test
20/05/2024Read article - People
Growth through new positioning? Certainly
08/04/2024Lucie Směšná for Marketing & Media on how the change of concept helped to increase acquisition
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Creative advertising sells
05/04/2024Ondřej Obluk in the podcast 69 dní po splatnosti about Ogilvy Czech, (un)fair tenders and David Ogilvy's legacy
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Ogilvy creative team strengthened by Ondřej Zvolský and Michal Pivarči
03/04/2024Both hires are part of planned changes to the structure and way the creative team operates
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Diversity is the key in the field of creativity
11/03/2024Patou Nuytemans talks to Marketing & Media about diversity, Ogilvy and her career path
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