ESG is not just a reporting obligation, but a business tool
A strong ESG will reward you with loyal customers and employees, and ultimately have a positive impact on a company's business results, writes Kim Hofmanová, Strategic Planner & CSR Consultant Ogilvy, in the introduction to her article on MaM.cz.
Corporate social responsibility and how companies approach it has a positive impact on customer loyalty, brand perception and sales. Employees also care about how their work affects their environment or the world.
In her article, Kim explains how to arrive at a meaningful ESG strategy so that it is a potential tool for business growth. She identifies five basic principles that work in practice across industries:
- Overlay ESG with an idea and focus on a problem that you can help solve because of the nature of your business.
- Set your strategy and targets around this idea and have data to back up your actions.
- Get internal support from key stakeholders and engage employees. Implement an ESG strategy across the business, from logistics to marketing to HR.
- Don't be afraid to communicate your entire journey and individual successes - internally and externally.
Read the full article here.
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