AR is a powerful and scalable tool. How can it be used to its full potential?
Augmented reality is dramatically changing the way we communicate and interact with the world around us. It is not science fiction, but a rapidly developing field that has attracted the attention not only of technology enthusiasts, but also of companies from various industries, writes Fabrice Biundo, Tech Innovation Consultant at Ogilvy, in the introduction to his article for MaM.cz.
Using examples of successful campaigns or applications using augmented reality features, Fabrice shows the different ways in which AR tools can be used and how they can help build brands. AR is a powerful tool with the potential to revolutionise marketing and business. Augmented Reality is within reach thanks to the massive proliferation of smartphones and similar devices. This makes AR a highly scalable and cost-effective tool for marketers. Used correctly, it can give businesses a competitive edge and provide customers with innovative and engaging experiences that help build brand loyalty.
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