2024 will be the best year to change brand settings
"Rising consumer prices due to inflation are causing people to think more about what they spend their money on. A full 93 percent of Czechs are currently thinking about where and how to save on their spending. In such an economic situation, people are the most flexible and creative - they are willing to change their habits and behaviours to maintain their standard of living," writes Adam Špina, Strategy Director at Ogilvy, in his commentary for Marketing & Media.
For marketers, this means it's a good time to think about brand positioning, whether it really reflects real, changed customer needs. The article goes on to look at the right goal-setting in terms of brand or sales support, ESG as a growth engine, or using the full range of emotions in brand communications and their effect on business.
The full article can be found here.
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